Wirtschaftswissenschaftliche Fakultät

Suche

Übersicht


Praeferenzforschung

(Consumer Preferences)

Kundenzufriedenheit und
Kundenbindung

(Consumer Satisfaction & Loyalty)

Context-Dependent Evaluations [1] [2] [2a]

Utility Functions
Prospect Theory [1]
Range-Frequency Theory [1]
Assimilation-Contrast Theory [1]

Sequence Effects
Alternative-by-Alternative Presentation [1]
Attribute-by-Attribute Presentation [1]

Joint Evaluation/Separate Evaluation [1] [2]

Decoy Options [1] [2] [3]

Phantom Options [1] [2] [3] [4]

Compromise Options [1] [2] [3] [4]

Entitativity [1]

Risk [1]

Outcome Ambiguity [1]

Social Preferences [1]

Customer Satisfaction
Confirmation/Disconfirmation Paradigm [1]
Assessment [1] [2]
Strategy 1: Quality Management [1] [2]
Strategy 2: Influencing Expectancies [1]
Strategy 3: Influencing Attributions [1] [2]
Strategy 4: Recovery Management [1] [2]

Consumer Variety Seeking
Optimum Stimulation Level [1] [2] [3] [4]

Consumer Trust [1]

Customer Opportunism
Antecedents [1]
Contractual Safeguards [1]
Relationship Quality [1]
Customer Networks [1]
Offsetting Investments [1]

Customer Loyalty
Consumer Commitment [1] [2] [3] [4]
Commitment in B2B-Relationships [1]

Customer Value [1] [2]

 

Angaben ehemaliger Klausuren und deren Loesungen finden Sie in:
Gierl, H.: Uebungsaufgaben Marketing, aktuelle Auflage, Lohmar, Verlag Josef Eul.