Wirtschaftswissenschaftliche Fakultät

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Industry Analysis - Bachelor GBM


After the successful participation in this module, students are able to understand the essential concepts, methods, and managerial tools of industry analysis. In particular, they are able to apply methods and managerial tools of industry analysis to companies in different industries and are able to create relevant managerial insights. Students are able to gather, evaluate, and interpret relevant information to derive statements and arguments. They are able to identify business problems and to write basic reports. Students can apply their knowledge on methods and managerial tools to several research and business problems beyond this module. Overall, students are able to conduct an industry analysis, to defend their position towards managers, experts, and others, and to work in international teams.

The course includes an introductory lecture on industry analysis as well as visits of companies from different industries, such as BMW or Kuka. US and German students will work in international teams on a presentation on their assigned companies. German students will write seminar papers which include the application of course contents to the analysis of the assigned companies.

The number of participants in this seminar is limited; an application is obligatory. Please apply using the seminar application form.

Contact Person: Sonja Kralj

Course Language: English

Course Material: available at Digicampus

Type of Examination: Research paper, presentation, active participation (guidelines for a business presentation and academic writing)

 

Summer Term 2018

Application deadline: April 15, 2018

First Session: April 24, 2018 (Augsburg students only)

Dates & Room:

  • Kick-off (Augsburg students only): April 24, 2018, 09:00h-13:00h at J 2102
  • Kick-off (Augsburg and Pittsburgh students): May 7, 2018, 09:00h-12:00h at J 2102
  • Onsite seminar (company visits, cultural program, etc.): May 6 – May 19, 2018
  • Final presentations: May 16, 2018, 17:00h/17:30h-20:00h, room TBD
  • A detailed schedule will be provided in the first session

Course Contents:

  • Introductory lecture on industry analysis;
  • Visits of companies from different industries, such as BMW or Kuka;
  • US and German students work in international teams on a presentation on their assigned company;
  • US and German students discuss the company presentations;
  • German students write seminar papers which include the application of course contents to the analysis of the assigned companies.