Wirtschaftswissenschaftliche Fakultät


New Media Marketing: Case Studies - Master BWL

After the successful participation in this module, students are able to understand current theories, methods, and managerial tools of new media marketing. In particular, they are able to apply research methods and managerial tools to solve case studies and are able to create novel managerial insights in a new media marketing context. Students are able to integrate information and to deal with complexity and limited information. They are able to acquire knowledge, information, and skills independently and to write sound case reports. Students can apply their knowledge on methods and managerial tools to several business problems beyond this module. Overall, students are able to conduct case study projects in a largely autonomous way and to clearly defend their position towards managers, experts, and others on an academic level.

The number of participants in this seminar is limited; an application is obligatory. Please apply using the seminar application form.

Contact Person: Maximilian Bruder

Course Language: English

Course Material: available at Digicampus

Type of Examination: Case study analysis, presentations, active participation  (guidelines for a business presentation and academic writing)


Summer Term 2018

Application deadline: April 15, 2018

First Session: tbd.

Dates & Room:

The kick-off normally takes place in the second week of the lecture period. The discussion of case study drafts will take place approximately biweekly in J 1106. Final dates for the kick-off and final presentation will be determined and published as soon as possible. 

Course Contents:

Students will either work on real cases based on current issues of a cooperation partner of the Chair for Value Based Marketing or they will develop concepts and campaigns for the redesign of the faculty marketing. The exact course contents will be determined and published as soon as possible.