Wirtschaftswissenschaftliche Fakultät


Andreas Lechner, M.Sc.


Researcher & Lecturer

E-mail: andreas.lechner@wiwi.uni-augsburg.de
Tel.: +49 821 598 - 4402
Fax: +49 821 598-4242
Room: J 1110A
Office hours: For appointments, please contact Andreas Lechner via email.


Student Assistants, Third-Party Funds



Born in Krefeld 1985, Andreas Lechner studied Business Administration at the Baden-Wuerttemberg Cooperative State University Loerrach (B.A.) and the University of Passau (M.Sc.). He graduated with a master thesis on the effects of rating scale format on response styles in 2013. Since April 2013, Andreas Lechner has been part of the team at the Chair for Value Based Marketing at University of Augsburg.

During his studies, he gathered work experience in the shopfitting, chemicals, and steel industry with assignments in Canada and the German-speaking countries in Europe. In 2012, Andreas Lechner worked as student assistant at the Chair of Marketing and Innovation and the Zentrum für Schlüsselqualifikationen at University of Passau.

Andreas Lechner was awarded with the Faculty Prize of Faculty of Business Administration and Economics of the University of Passau for his exceptional accomplishments in his Master’s examination.



Journal Articles

Lechner, Andreas T. and Michael Paul (2018): Is this Smile for Real? The Role of Affect and Thinking Style in Customer Perceptions of Frontline Employee Emotion Authenticity, in: Journal of Business Research, forthcoming. [Download]


Conference Papers

Lechner, Andreas T. (2017): Good Choice! How the Provision of Choice of Service Provider Can Bias Customer Perceptions of Frontline Employee Emotion Authenticity, in: Leaving Footprints: Proceedings of the 46th EMAC Conference. [Download]

Lechner, Andreas T. and Michael Paul (2016), "On Being Happily Mistaken and Sadly Right: Customer Pre-Consumption Affect as a Moderator of Emotional Labor Perceptions and Service Evaluations," 25th Frontiers in Service Conference, Norwegian School of Economics, Bergen, Norway. [Download]

Lechner, Andreas T. and Michael Paul (2016): Do They Always See It, Do They Always Care? Choice and Attentional Resources as Boundary Conditions of Customer Reactions to Frontline Employees’ Emotional Authenticity, in: What Happens in Marketing, Stays Digital: Proceedings of the 2016 AMA Winter Educators´ Conference, 27, K74-K75. [Download]

Lechner, Andreas T. and Michael Paul (2015), "Is Emotional Authenticity in Service Delivery Always Key to Customer Satisfaction? An Empirical Investigation of Boundary Conditions," 24th Frontiers in Service Conference, San José State University, San José, CA, 159-160. [Download]


Doctoral Colloquia & Courses

Doctoral Colloquium Simon-Kucher & Partners, Bonn
Hermann Simon (Simon-Kucher & Partners)
Summer Term 2017

Publishing Scholarly Research, University of Augsburg
Dwayne D. Gremler (Bowling Green State University)
Summer Term 2016

AMA SERVSIG Doctoral Consortium, San José State University
Lerzan Aksoy (Fordham University) and Bart Larivière (Ghent University)
Summer Term 2015

Experimental Research, University of Calabria
Irene Scopelliti (City University of London)
Summer Term 2014