Wirtschaftswissenschaftliche Fakultät

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Marketing Zertifikat


The Chair of Marketing and the Chair for Value Based Marketing impart bachelor and master students with competences in the area of marketing and now offer a certificate confirming these competences.

For bachelor students, twelve lectures and four seminars are offered. Students who successfully complete nine courses and their bachelor thesis in marketing will receive the certificate. For master students, fifteen lectures and seven seminars are offered. Students who successfully complete six marketing courses will receive the certificate.

To receive the certificate, interested students are asked to send an email to Gabriele Piesch with the following information: name, date of birth, matriculation number, studies, a list of marketing courses (including grade), and a confirmation from STUDIS showing their successful participation in the required courses.

The courses of the Marketing Certificate (bachelor) at a glance:

Chair Winter Term Summer Term  
Chair of Marketing Produktpolitik (Lecture)
Preispolitik (Lecture)
Marktforschung Basics (Lecture)
IT-gestuetzte Marktforschung (SPSS; Lecture)
Seminar
Marketing (Lecture)
Distributionspolitik (Lecture)
Kommunikationspolitik (Lecture)
IT-gestuetzte Marktforschung (SPSS; Lecture)
Seminar
Chair for Value Based Marketing Services Marketing: Principles (Lecture)
New Media Marketing: Research (Seminar)

New Media Marketing: Principles (Lecture)
Industrial Services Management (Lecture)
International Marketing (Lecture)
Industry Analysis (Lecture)
Services Marketing: Research (Seminar)

The courses of the Marketing Certificate (master) at a glance:

Chair Winter Term Summer Term  
Chair of Marketing Werbung III (Lecture)*
Werbung V (Lecture)*
Werbung VII (Lecture)*
Kundenzufriedenheit und Kundenbindung (Lecture)*
Seminar zu Marketing*
Hausarbeit zu Werbetheorien
Hausarbeit zur Werbeanalyse
Praeferenzforschung (Lecture)
Werbung I (Lecture)*
Werbung II (Lecture)*
Werbung IV (Lecture)*
Werbung VI (Lecture)*
Seminar zum Marketing*
Hausarbeit zu Werbetheorien
Hausarbeit zur Werbeanalyse
Chair for Value Based Marketing Advanced Services Marketing (Lecture)
Marketing Strategy and Intellectual Property (Lecture)
New Media Marketing: Research (Seminar)
Services Marketing: Case Studies (Seminar)
Advanced Value Based Marketing (Lecture)
Rechtliche Grundlagen für Werbung und Marketing (Lecture)
New Media Marketing: Case Studies (Seminar)
Services Marketing: Research (Seminar)

*not offered on a regular basis

By request, we additionally include the following courses: Courses in the field of marketing completed abroad, master thesis, and in case of master students “IT-gestuetzte Marktforschung (SPSS).” However, these courses do not substitute the courses listed above.

Please contact Gabriele Piesch if you have further questions regarding the Marketing Certificate.

 

Meldung vom 09.01.2017