Wirtschaftswissenschaftliche Fakultät

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Übersicht


      

Produktpolitik

(Product Management)

Preispolitik

(Pricing)

Distributionspolitik

(Sales Management)

Kommunikationspolitik

(Market Communication)

Introduction 

Developing Ideas [1]

Product Positioning

Specifying Ideas 

Ideas & Organization

Total Quality Management 

Research & Development [1] [2]

Network Planning

Product Design [1] [2]

Brand Name [1] [2]

Market Tests 

Forecasts of Sales

Lecture Materials 

Exercises

Psychology of Prices [1]

Demand-Driven Pricing [1]

Competitor-Based Pricing  

Cost-based Pricing

Price Differentiation [1]

Special Prices [1]

Lecture Materials

Exercises 

Introduction 

Areas of Decision [1]

Special Types of Sales Management [1]

Interacting with the Customer [1] [2] [3]

Retailing [1]

Sales Force [1] [2]

Sales Planning

Lecture Materials [1] [2] [3]

Exercises [1]

Introduction

Media Catgories

Planning the Advertising Budget 

Allocating the Advertising Budget 

Timing 

Intermediaselection 

Lecture Materials

[1] [2] [3] [4] [5] [6] [7]

Exercises [1] [2]

 

Angaben ehemaliger Klausuren und deren Loesungen finden Sie in:
Gierl, H.: Uebungsaufgaben Marketing, aktuelle Auflage, Lohmar, Verlag Josef Eul.

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