Wirtschaftswissenschaftliche Fakultät

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Veröffentlichungen Vanessa Haltmayer


I. Beitraege in Konferenzbaenden

1. Haltmayer, V.; Gierl, H. (2018): Do Parodies Really Sell? About the Effectiveness of Parodied Fine-Art Paintings in Advertising, in: Proceedings of the 17th ICORIA: International Conference on Research in Advertising, June 21-23 2018, Valencia.