Wirtschaftswissenschaftliche Fakultät

Suche

Veröffentlichungen Antonia Heberle


I. Beitraege in Konferenzbaenden

1. Kraus, A.; Gierl, H. (2016): Increasing Co-Product Evaluations by Using Integrative Logos, in: Proceedings of the 15th ICORIA: International Conference on Research in Advertising, June 30 - July 2 2016, Ljubljana.
2. Kraus, A.; Gierl, H. (2017): How do Female Consumers Respond to Tattooed or Body-Painted Models Shown in Advertisements?, in: Proceedings of the 16th ICORIA: International Conference on Research in Advertising, June 29 - July 1 2017, Gent.
3. Kraus, A.; Gierl, H. (2018): Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect, in: Proceedings of the 17th ICORIA: International Conference on Research in Advertising, June 21-23 2018, Valencia.
4. Heberle, A.; Gierl, H. (2019): Should companies use tattooed models in advertisements? 18th ICORIA Inter-national Conference on Research in Advertising, June 27-29, 2019, Krems.

II. Beiträge in Sammelbänden

1. Kraus, A.; Gierl, H. (2017): Increasing Co-Product Evaluations by Using Integrative Logos, in: Zabkar, V.; Eisend, M. (eds.). Advances in Advertising Research (Vol. VIII). Wiesbaden: Springer, pp. 169-182.

 

III. Beitraege in Fachzeitschriften

1. Kraus, A.; Gierl, H. (2017): The Logo Matters: The Effect of the Logo Type on the Attitude towards Co-Products, in: International Journal of Advertising, Vol. 36, No. 5, S. 743-760.