Wirtschaftswissenschaftliche Fakultät

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Veröffentlichungen Franziska Oefele


 

I. Beitraege in Konferenzbaenden

1. Oefele, F.; Gierl, H. (2015): The Influence of Majority Agreements on Attitudes, in: Proceedings of the 14th ICORIA: International Conference on Research in Advertising, July 2-4 2015, London.
2. Oefele, F.; Gierl, H. (2016): When Quality Marks Impair Evaluations: The Detrimental Effect of the Number of Quality Marks with Low Diagnostic Value for Product Quality, in: Proceedings of the 15th ICORIA: International Conference on Research in Advertising, June 30 - July 2 2016, Ljubljana.

 

II. Beiträge in Sammelbänden

1. Oefele, S.; Gierl, H. (2016): The Influence of Majority Agreements on Attitudes, in: Christodoulides, G.; Stathopoulou, A.; Eisend, M. (eds). Advances in Advertising Research (Vol. VII). Wiesbaden: Springer.

 

III. Beitraege in Fachzeitschriften

1.

Öfele F.; Gierl, H. (2017): When Quality Marks Impair Brand Attitudes, in: transfer – Werbeforschung & Praxis, 63. Jg., 3/2017, S. 6-17.