Wirtschaftswissenschaftliche Fakultät

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Digital Media Track


The Chair of Information Systems and Management (Prof. Veit) and the Chair for Value Based Marketing (Prof. Paul) focus on digital media in research and teaching. Skills in these areas are of high relevance in today’s business environment and are considered a valuable qualification by employers. The participation in different courses of the chairs enables bachelor and master students (e.g., iBWL, GBM, ReWi) to gain competences in the area of digital media and to receive a certificate confirming these competences.

For bachelor students, the Digital Media Track encompasses four lectures and four seminars from which students can choose. Students who successfully complete three out of the four lectures and one out of the three seminars will receive a certificate certifying their focus on digital media. One of the lectures may be substituted by a final thesis at one of the chairs in the area of digital media. For master students, four lectures and four seminars are offered. Students who successfully complete three courses, including one seminar, will receive the certificate. Please note that both bachelor and master students need to complete at least one course per chair in order to receive the certificate.

To receive the certificate, interested students are asked to send an email to Dennis Steiniger or Janina Kleine with the following information: name, date of birth, matriculation number, studies, a list of courses from the Digital Media Track (including grade), and a confirmation from STUDIS showing their successful participation in the required courses.

The courses of the Digital Media Track (bachelor) at a glance:

Chair

Winter Term

Summer Term

Chair of Information Systems and
Management
(Prof. Veit)

Electronic Commerce (Lecture)
[iBWL/GBM(2010): F&I, O&IM, S&I; WIN: DWI-1 Allg.Wirtsch.-Informatik]

Bachelor Seminars I:
- IT Innovation Research
- Digital Strategy Research
[iBWL: Haus- oder Seminararbeit; GBM(2010): S&I; GBM(2013): Global Business and Economics*; WIN: DWI-1 Allg.Wirtsch.-Informatik; DWI-2a DL-WI O&IM]
*only for IT Innovation Research

Digital Government Management (Lecture)
[iBWL/iVWL/GBM(2010): S&I; GBM(2013): Global Business and Economics; WIN: DWI-1 Allg.Wirtsch.-Informatik, DWI-2a O&IM; ReWi: SB III Unternehmen und Management]

Bachelor Seminars II:
- IT Innovation Research
- Digital Strategy Research

- Digital Business Models and Entrepreneurship Research
- Online User Behavior Research
[iBWL: Haus- oder Seminararbeit; GBM(2010): S&I; GBM(2013): Global Business and Economics*; WIN: DWI-1 Allg.Wirtsch.-Informatik; DWI-2a DL-WI O&IM]
*only for IT Innovation Research

Chair for Value
Based Marketing
(Prof. Paul)

Value Based Marketing (Lecture)
[iBWL/iVWL: BWL II; GBM(2010): International Business; ReWi: WPV AB (III)]

New Media Marketing: Research (Seminar)
[iBWL: Haus- oder Seminararbeit; GBM(2010): S&I; GBM(2013): Global Business and Economics; ReWi: SB III Unternehmen und Management]
New Media Marketing: Principles (Lecture)
[iBWL/GBM(2010): S&I; GBM(2013): Global Business and Economics; ReWi: SB III Unternehmen und Management; WIN(2008): DWI-1 Allg.Wirtsch.-Informatik]

 

The courses of the Digital Media Track (master) at a glance:

Chair

Winter Term

Summer Term

Chair of Information Systems and
Management
(Prof. Veit)

Global Trends in eHealth (Lecture)
[iBWL: Major/Minor Strategy & Information]

Information Systems Research (Seminar)
[iBWL: Major/Minor Strategy & Information; ReWi: SBIII Unternehmen und Management]

Global E-Business and Electronic
Markets (Lecture)
[iBWL: Major/Minor Strategy & Information; GBM: Global Business and Economics; ReWi: SBIII Unternehmen und Management]

Digital Entrepreneurship (Lecture)
[iBWL/EPP: Major/Minor Strategy & Information; GBM: I&E; ReWi: SBIII Unternehmen und Management; DFM: Strategy]

Information Systems Research (Seminar)
[iBWL: Major/Minor Strategy & Information; ReWi: SBIII Unternehmen und Management]

Chair for Value
Based Marketing
(Prof. Paul)
New Media Marketing: Research (Seminar)
[iBWL: Major/Minor Strategy & Information; ReWi: SBIII Unternehmen und Management]

Advanced Value Based Marketing (Lecture)
[iBWL: Major/Minor Strategy & Information; GBM: Global Business and Economics; ReWi: SBIII Unternehmen und Management]

New Media Marketing: Case Studies (Seminar)
[iBWL: Major/Minor Strategy & Information; ReWi: SBIII Unternehmen und Management]


An overview of an exemplary choice of courses for studying the Digital Media Track is available here.

For further information about the Digital Media Track please contact Dennis Steiniger or Janina Kleine.

Students interested in digital media are also encouraged to become a part of the Digital Excellence Circle.