Wirtschaftswissenschaftliche Fakultät

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Global E-Business and Electronic Markets


Dozent(in): Prof. Dr. Daniel Veit
Termin: Donnerstag: 12:15-13:45 Uhr
Gebäude/Raum: Vorlesung: FW 1109; Übung: FW 1101/02
Weitere Termine: Übung: Montag: 15:45-17:15 Uhr
Ansprechpartner: Alexander Frey, M.Sc.
Anmeldung: Die Inhalte der Vorlesung werden im Rahmen der Übung vertieft. Für die fakultative Teilnahme an der Fallstudienbearbeitung ist eine verbindliche Anmeldung (möglich vom 14.04.–21.04.16) notwendig, weitere Informationen zu den Modalitäten werden in der ersten Vorlesung vorgestellt.


Zusammenfassung:

This module covers the fundamentals of E-Business and Electronic Markets. Students will be able to apply this knowledge to critically analyze and evaluate the opportunities and threats of the growing digital channel. Moreover it equips them with the necessary understanding to develop strategies in the area of E-Business and Electronic Markets. The course enables students to understand, evaluate and apply the most important E-Commerce business models, their components and their success factors. Moreover, emergent issues like internet pricing for tangible goods, services and information goods are covered. The course contributes to an understanding of the importance of ethical topics like privacy, fairness and transparency. Within the second part of the course, students are applying the knowledge acquired to real life cases in today’s businesses. Therefore, students are provided with an understanding of the role of information for business strategies by reviewing transaction cost theory, principal agent theory and related economic concepts. Network effects on the internet are complementing these theoretical components. Based on these theories, students are empowered to analyze the impact of information technology and the internet on industry structure. Overall, students will be made aware in what way the online channel differentiates from the offline channel. The aim is to create an understanding of the associated opportunities and threats. During the course, organizational level of analysis and the impact on economic activity stands in the foreground. This view is complemented by individual level theories. Students will also be enabled to discuss, evaluate and apply the fundamentals of E-Business strategy, business models and success factor research and to conceptualize key aspects of electronic markets. Moreover, students will be equipped with the capability to work in a group on a specific problem and to develop solutions for it.


Inhalt der Lehrveranstaltung:

   # Session
   1 Introduction
   2 E-Business
   3 Business Models
   4 Online Marketing Strategies
   5 Internet Pricing
   6 Information Goods
   7 Information Privacy
   8 Inform. and the Economic Process
   9 IT and Information
  10 E-Markets
  11 Network Economics
  12 Revision



Vorkenntnis für die Lehrveranstaltung:

Sprache: Englisch


Literatur zur Lehrveranstaltung:

Porter, M: Strategy and the Internet, Harvard Business Review, 79(3):63-78, 2001

Laudon, C.; Traver, C.: e-commerce business. technology. society., Prentice Hall, (2011)

Bakos, Y.: The Emerging Role of Electronic Marketplaces on the Internet, Communications of the ACM, 41(8): 35-42, 1998

Shapiro, C.; Varian, H.: Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, 1999


Vorlesungsunterlagen:

Die Vorlesungsunterlagen sind über Digicampus abrufbar.


Anmeldung für Case Studies:

Bitte melden Sie sich im Anmeldezeitraum (14.04.16 - 21.04.16) via Digicampus an.


weitere Informationen zu der Lehrveranstaltung:

empfohlenes Studiensemester der Lehrveranstaltung: ab dem 2. Semester
Fachrichtung Lehrveranstaltung: Master
Dauer der Lehrveranstaltung: 4 SWS
Typ der Lehrveranstaltung: V - Vorlesung
Leistungspunkte: 6 ECTS
Bereich: Master iBWL/EPP/DFM: Major/Minor S&I; GBM: GBE; ReWi: SP: UM; Inf. & Infw.: Wirtschaftsinf.
Prüfung: Klausur
Turnus des Prüfungsangebots: jährlich
Dauer der Prüfung: 60 Minuten
Semester: jedes SS