Wirtschaftswissenschaftliche Fakultät


Electronic Commerce

Dozent(in): Prof. Dr. Daniel Veit
Termin: Mi., 10-11:30 Uhr
Gebäude/Raum: Hörsaal WiWi 1001
Ansprechpartner: An Bui, M.Sc.


At the end of the module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.

Inhalt der Lehrveranstaltung:

  1. Introduction: The Revolution Continues;
  2. E-commerce Business Models and Concepts;
  3. E-commerce Infrastructure:  The Internet, Web, and Mobile Platform;
  4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps;
  5. E-commerce Security and Payment Systems;
  6. E-commerce Marketing Concepts: Social, Mobile, and Local;
  7. E-commerce Marketing Communications;
  8. Ethical, Social, and Political Issues in E-commerce;
  9. Online Retailing and Services;
  10. Online Content and Media;
  11. Social Networks, Auctions, and Portals;
  12. B2B E-commerce: Supply Chain Management and Collaborative Commerce;


Vorkenntnis für die Lehrveranstaltung:

Sprache: Englisch

Literatur zur Lehrveranstaltung:

Laudon und Traver (2014): E-Commerce,  Global Edition, 9/e, ISBN: 9780273779353, Pearson

weitere Informationen zu der Lehrveranstaltung:

empfohlenes Studiensemester der Lehrveranstaltung: im 5. Semester
Fachrichtung Lehrveranstaltung: Bachelor
Dauer der Lehrveranstaltung: 2 SWS
Typ der Lehrveranstaltung: V - Vorlesung
Leistungspunkte: 4 ECTS
Bereich: iBWL/GBM: F&I, L&I, S&I; WIN: DWI-1 Allg. Wirtsch.-Informatik
Prüfung: Klausur
Datum der Prüfung: 21.07.2014
Turnus des Prüfungsangebots: jedes Semester
Dauer der Prüfung: 60 Minuten
Semester: jedes WS