Wirtschaftswissenschaftliche Fakultät


Chair for Value Based Marketing

Professor Michael Paul and his team welcome you at the Chair for Value Based Marketing!


The Chair for Value Based Marketing was founded in October 2012. Our research and teaching addresses relevant issues in the fields of value based marketing, services marketing, and new media & omnichannel management. Together with our partners in research and practice, we conduct empirical studies using a wide range of empirical designs and sophisticated data analysis methods. We strive for combining rigor with managerial and societal relevance.

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