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The first conference of the Bavarian Service Research Cluster took place in Passau


The first conference of the Bavarian Service Research Cluster took place on September 20 and 21, 2018. The conference was hosted by the Chair of Marketing and Innovation and the Chair of Marketing and Services at the University of Passau. The Bavarian Service Research Cluster is a newly founded association of four chairs from the University of Passau (Prof. Schumann & Prof. Totzek), the Catholic University of Eichstätt-Ingolstadt (Prof. Hogreve), and the University of Augsburg (Prof. Paul) aiming to establish a network of service researchers in Bavaria. During the two-day event, the doctoral students of the various chairs had the opportunity to present the current state of their dissertation projects in parallel tracks and receive helpful feedback and advice from the professors as well as the other participants. The attendees took advantage of the social program to get to know each other, exchange ideas, and talk about possible future cooperation projects. The Chair for Value Based Marketing would like to thank Prof. Schumann and Prof. Totzek as well as their team members for organizing the conference in 2018 and is looking forward to welcoming the cluster’s members to the second conference in 2019 at the University of Augsburg.

2018-09-28_1st Bavarian Research Cluster Conference_Passau

message of 28.09.2018