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Prof. Dr. Schepers from Eindhoven University of Technology gave a talk at the Cluster Strategy & Information's research seminar


On October 18, 2018, Prof. Jeroen Schepers gave a guest talk as part of the Cluster Strategy & Information’s research seminar. Professor Schepers is Associate Professor at the Eindhoven University of Technology (the Netherlands). In his research talk, entitled “The Solution Selling Paradox: The Imperative of Sales-Service Cooperation for Cross-Selling Outcomes“, he highlighted potential positive effects of solution selling on cross-selling opportunities for firms. In addition, Prof. Paul and Prof. Schepers took the opportunity to exchange thoughts and ideas about current joint research projects and possible future cooperations.

2018-10-29_Research Seminar_Schepers

message of 29.10.2018