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Final presentation of our master seminar "Services Marketing: Case Studies" at KMS Team


The final presentation of our master seminar "Services Marketing: Case Studies" took place on January 29, 2019 at the headquarter of our cooperation partner KMS Team in Munich. During the presentations, the participants presented their conceptualization of a framework and the resulting recommendations on measuring seamless and consistent brand experiences. The students received valuable feedback on their final presentations. We would like to thank KMS Team for the opportunity to take a look behind the scenes of one of the biggest owner-managed branding agencies in Germany -  it was a very interesting and insightful day!

2019-02-06_SMCS_WT18_KMS Team

message of 07.02.2019