Wirtschaftswissenschaftliche Fakultät


Paper accepted by Winter AMA 2013

The paper "What Drives Consumption and Engagement on Online Media-Sharing Platforms? An Investigation of YouTube" by Professor Paul (co-authored by Thorsten Hennig-Thurau, Caroline Wiertz, and Björn Bohnenkamp) has been accepted by the Winter Marketing Educators' Conference 2013 of the American Marketing Association. The conference takes place February, 15-17, 2013 in Las Vegas, NV (USA). An abstract of the paper is available here.

message of 11.01.2013