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Best Paper Award at AMA Winter Conference 2013


The American Marketing Association honored Professor Paul on their Winter Marketing Educators Conference in Las Vegas, NV (USA) with a best paper award. Together with Thorsten Hennig-Thurau (University of Muenster), Caroline Wiertz (City University London), and Björn Bohnenkamp (University of Muenster), he received the Best Paper Award in the track "Social Media". The AMA Winter Conference is one of the most important international conferences for the marketing discipline; the AMA is the largest academic marketing association in the world.

message of 28.02.2013