Wirtschaftswissenschaftliche Fakultät


Paper accepted by European Marketing Academy Conference 2013

The paper "One Retailer, One Product, Two Prices - Effects of Channel-Based Price Differentiation on Customer Retention and Feasibility Conditions" by Professor Paul and Julia Beckmann has been accepted by the 42nd European Marketing Academy Conference (EMAC), to be held in June, 2013 in Istanbul (Turkey).

Furthermore, Julia Beckmann has successfully passed through a competitive procedure and has been invited to present the results of her doctoral research at the EMAC 2013 Doctoral Colloquium, which takes place before the main conference.

message of 21.03.2013