Wirtschaftswissenschaftliche Fakultät


Chair for Value Based Marketing publishes new study on customer discrimination

In order to determine the extent of customer discrimination in Germany, Professor Paul and Sarah Germer conducted an empirical study and analyzed data from 1,079 consumers in Germany. Discrimination characteristics included in the study were age, disability, ethnicity, gender, outward appearance, physical appearance, religion, sexual orientation/identity, and socioeconomic status. Results are representative for the German population and can be accessed here.

message of 06.05.2013