Wirtschaftswissenschaftliche Fakultät


Chair for Value Based Marketing organized interesting workshop with Simon-Kucher & Partners in Munich

The Chair for Value Based Marketing organized an interesting workshop on pricing in cooperation with the marketing consultancy Simon-Kucher & Partners. The workshop took place on June 14 in Munich. Eight students from the University of Augsburg participated.

Dr. Clemens Oberhammer, managing partner at Simon-Kucher & Partners, opened the workshop with an introduction to the consultancy and gave some insights into its current and past projects. The participants were then divided into groups and developed a pricing strategy for a company planning to enter the German market of contact lenses. After having discussed the groups' different strategy suggestions, the workshop ended with a pleasant get-together of all participants.

All in all, the workshop was very interesting and informative for all participants.

Workshop participants

message of 12.07.2013