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Professor Paul talked about online media-sharing platforms at digital marketing conference in Passau


On January 24, 2014, the University of Passau hosted a conference on digital marketing in order to advance the dialogue between researchers and practitioners. Leading researchers and interested practitioners from the field of digital marketing met in Passau in order to discuss about online reviews, online communities, and the measurement of effectiveness in online marketing.

Professor Paul talked about drivers of consumption and engagement behavior on online media-sharing platforms. Information on further talks is available here. A short video of the conference and Professor Paul's talk is available here.

message of 29.01.2014