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Paper accepted by American Marketing Association Conference 2014


The paper "When and How Are Multichannel Strategies Successful? Identification of Strategy Types, Underlying Mechanisms, and Development of a Moderator Framework" by Julia Beckmann and Professor Paul has been accepted by the 2014 Winter Marketing Educators Conference of the American Marketing Association (AMA). Julia Beckmann and Professor Paul will present the paper's results on February 21, 2014 in Orlando, Florida, USA.

message of 04.02.2014