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Application deadline for seminars at our chair on April 13, 2014


In case you are interested in participating in one of our seminars, please apply via e-mail to Karin Gall or the research assistant in charge of the respective seminar by April 13, 2014. Below, you find an overview and a short description for each of the seminars offered:

  • Services Marketing: Research (Bachelor): apply scientific research on services marketing topics, e.g., service-profit chain, service quality and productivity, and frontline employees
  • New Media Marketing: Case Studies (Master): gain insights into current business problems by working in close cooperation with a real company
  • Services Marketing: Research (Master): apply scientific research on services marketing topics, e.g., service-profit chain, servicescape, and frontline employees
  • Value Based Marketing: Research (Master): gain insights into value based marketing by participating in an empirical research project, including the analysis of empirical data

message of 07.04.2014