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Research colloquium in Bad Zwesten, Hesse


At the end of September, the Chair for Value Based Marketing met with three other chairs for a research colloquium in Bad Zwesten, Hesse. Participating professors were Prof. Hennig-Thurau (University of Muenster), Prof. Walsh (University of Jena), and Prof. Wagner (WHU Otto Beisheim School of Management). During 2.5 very productive days, doctoral dissertation projects and other interesting research projects were discussed and researchers from diverse areas of marketing exchanged their points of view.  

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message of 06.10.2014