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Prof. Paul talked about marketing metrics at FU Berlin


During a symposium at FU Berlin on September 26, 2014, Prof. Paul talked about marketing metrics and firm performance. The event involved interesting exchanges between theory and practice as well as contacts with possible future cooperation partners. More detailed information about the symposium and its agenda are available here: http://www.wiwiss.fu-berlin.de/mbm/alumni/aktuelle_veranstaltung/index.html.

message of 06.10.2014