Wirtschaftswissenschaftliche Fakultät

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Bachelor and master seminars at our chair in winter term 2014


In case you are interested in participating in one of our seminars, please apply via e-mail to the research assistant in charge of the respective seminar by October 12, 2014. Below, you find an overview and a short description for each of the seminars offered:

  • New Media Marketing: Research (Bachelor): get insights into a selection of topics related to new media marketing, in particular, corporate activities in social media, including the impact of social media on firm performance and on online consumer engagement
  • New Media Marketing: Research (Master): get insights into a selection of topics related to new media marketing, in particular, corporate activities in social media, including success factors of corporate social media activities
  • Services Marketing: Case Studies (Master): get insights into a selection of topics related to services marketing by analyzing customer perceptions of Stadtwerke Augsburg’s sponsoring activities as well as customer perceptions of a new brand launch of Haus der Bayerischen Geschichte, Museum der Bayerischen Geschichte

In case you have any questions regarding our seminars, please contact the teaching assistants in charge of the seminars.

message of 06.10.2014