Wirtschaftswissenschaftliche Fakultät


Paper of Julia Vogel and Prof. Paul accepted at Marketing Strategy Meets Wall Street Conference

The paper "The Financial Performance of Multichannel versus Pure-Play Retailers: Testing a Contingency Framework" that Julia Vogel and Prof. Paul submitted at Marketing Strategy Meets Wall Street Conference has been accepted. The conference reaches out to practitioners and academics across the disciplines of accounting, finance and marketing, bringing these groups together to promote the cross-fertilisation of ideas, spawning new insights and topics for research.

The conference will take place from January 8 until January 10, 2015 in Singapore. Prof. Paul will present the paper's findings on January 9.

message of 18.12.2014