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Paper by Sarah Germer and Prof. Dr. Michael Paul accepted by Marketing Science Conference


A paper on "Social Media Success Factors and Firm Performance" by Sarah Germer and Prof. Dr. Michael Paul was accepted by Marketing Science Conference, which takes place from June 18 to June 20, 2015 in Baltimore, Maryland. On June 18, Sarah Germer will present the paper's findings at the conference. More information is available on the conference website.

message of 21.05.2015