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Prof. Paul speaks at Digital Marketing Conference in Passau


Recently, Prof. Paul attended the second Digital Marketing Conference at the University of Passau, a meeting of top-speakers from the scientific and practical world (e.g., Google, nugg.ad). Apart from giving a talk on "The Impact of Social Media Crises on Firm Value", a joint project with team member Fabian Kaske, he gave feedback on doctoral projects at a pre-conference doctoral colloquium and discussed potential research projects with colleagues from other universities.

message of 18.04.2016