Wirtschaftswissenschaftliche Fakultät


Absatzwirtschaft reports on speech by Professor Paul

The German marketing journal Absatzwirtschaft, issue 03/2016, features an article on Professor Paul's speech on the "Omnichannel Customer Journey" in front of the Marketing Club Augsburg. The article emphasizes Professor Paul's statements about the future dynamic nature of marketing and how boundaries between different marketing channels are increasingly disappearing.

message of 27.04.2016