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Guest speech on "The Value of Services in Management, Marketing, and Communication--Thoughts and Experiences" by Thomas Hauser


Within the scope of our master seminar "Services Marketing: Research" Thomas Hauser gave an interesting and instructive talk. With more than 20 years of experience in several publishing and industrial companies, Thomas Hauser now works as an independent management, strategy, marketing, and communications consultant. During his speech entitled "The Value of Services in Management, Marketing, and Communication--Thoughts and Experiences" he shared his opinions and experiences with the audience. He demonstrated clearly how the digitalization and other technological developments of recent years affect the services industries. 

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message of 11.07.2016