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Guest lecture by Prof. Paul at WHU - Otto Beisheim School of Management


Following Prof. Tillman Wagner’s invitation, Prof. Paul held a guest lecture on “Marketing Communication in New Media” as part of the bachelor course “Marketing Communication” at WHU - Otto Beisheim School of Management in Vallendar on September 27. In his speech he allowed insights into how marketing changes in the era of new media and in which ways this affects customer behavior. The stay also involved the opportunity to exchange thoughts on research with Prof. Wagner and his team.

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message of 06.10.2016