Wirtschaftswissenschaftliche Fakultät


Research grant from the MSI for a research project of Prof. Dr. Michael Paul, Markus Gahler, and Dr. Jan F. Klein


Prof. Dr. Michael Paul and Markus Gahler, together with Dr. Jan F. Klein (Aalto University, Finland), received a research grant from the renowned Marketing Science Institute (MSI) for their research project on measuring customer experiences along the customer journey. Within the scientific competition “MSI Research Initiative on Customer Experience“, leading scholars in the field evaluated all submissions using a two-stage process and found our project team’s proposal to be very promising.

More details are available here.

message of 09.12.2016