Wirtschaftswissenschaftliche Fakultät


Guest Professor Dwayne D. Gremler at the Chair for Value Based Marketing

From April 22 until May 11, Professor Dwayne D. Gremler from Bowling Green State University visited the Chair for Value Based Marketing as a guest professor. As one of the major contributors to the establishment of services marketing as a research discipline, Professor Gremler shared his ample publication experience with doctoral students from the Faculty of Business and Economics in the seminar "Publishing Scholarly Research". Besides discussing research issues with Professor Paul, Professor Gremler gave a talk on his project "Employee Emotional Competence: Measure Development and Construct Application" as part of the cluster Strategy & Information's research seminar.

message of 16.05.2016