Wirtschaftswissenschaftliche Fakultät


Guest speech by Prof. Dr. Nancy Wünderlich (University of Paderborn)

As part of our master course "Advanced Services Marketing", Prof. Dr. Nancy Wünderlich, who holds the Chair for Service Management at the University of Paderborn, gave an interesting and insightful guest talk. In her speech on "Who Am I Talking To? Exploring Authenticity in Technology-Mediated Communication" she allowed insights into how chatbots affect the management of services. She focused especially on which particular challenges companies have to consider when using such technologies in communicating with customers. Apart from that, Prof. Dr. Wünderlich and Prof. Dr. Paul had the opportunity to exchange thoughts and ideas on current research.


message of 12.01.2017