Wirtschaftswissenschaftliche Fakultät


Article on customer experiences published in the "Augsburger Allgemeine"

The “Augsburger Allgemeine” dedicated an article to one of the chair’s research topics. The article has recently been published and covers the importance of creating customer experiences and the necessity of measuring those experiences along the customer journey. 
Please gain full access to the article here.

message of 21.02.2017