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Paper by Prof. Paul accepted by EAA Congress


The paper “Strategic Management Accounting of Customer-Related Assets: A Theoretical Framework and Case Study” by Prof. Paul, co-authored by Alexander Himme (Kühne Logistics University), Nicole Martin (EOS Field Services), Henrik Sattler (University of Hamburg), and Thorsten Hennig-Thurau (University of Münster), attempts to integrate knowledge from management accounting and marketing. Recently, the paper has been accepted for presentation at the forthcoming 40th Annual Congress of the European Accounting Association (EAA). The congress takes place in Valencia, Spain, from May 10 until May 12, 2017 and is one of the leading international congresses in the field of accounting. Alexander Himme will present the paper's findings at the congress.


message of 20.04.2017