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Paper by Markus Gahler and Prof. Dr. Michael Paul accepted by Marketing Science Conference


A paper on "How to Measure the Customer Experience Along the Customer Journey" by Markus Gahler and Prof. Dr. Michael Paul was accepted by Marketing Science Conference, which takes place from June 7 to June 10, 2017 in Los Angeles, California. On June 10, Markus Gahler will present the paper's findings at the conference. More information is available on the conference website.

message of 01.06.2017