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Guest speech by Alexander Wachter (manroland web systems)


Alexander Wachter from manroland web systems gave an interesting talk entitled “Digital Transformation in a Traditional B2B World“ as part of our bachelor course "Industrial Services Marketing”. He gave interesting and helpful insights into the requirements needed to successfully overcome challenges associated with digital transformation in B2B markets. In this context, he introduced the new manroland web store and MARKET-X online platform for the printing industry.

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message of 17.07.2017