Wirtschaftswissenschaftliche Fakultät


Successful master seminar with Deutsche Bahn AG in Berlin

A group of students who participated in our master seminar "New Media Marketing: Case Studies" that we offered in cooperation with Deutsche Bahn AG went to the company’s headquarters in Berlin. They presented their final findings to representatives of our cooperation partner’s brand management, marketing, sales, and HR departments. At the beginning of the seminar, the students had a close look at the university’s VR lab and tested chatbots and voice-based assistants to learn more about the multiple possibilities of the latest digital technologies. During the course of the semester, the students then developed concepts on how to successfully integrate these digital technologies in the company’s brand management. The excursion to Berlin also included interesting company visits to Babbel, EUREF-Campus, and Delivery Hero, which provided the students with valuable insights on these companies' corporate strategy, marketing, and human resources.

NMMCS_Deutsche Bahn_Berlin

message of 29.07.2017