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Exciting end of our master seminar "Services Marketing: Research" at Petershof Augsburg


On August 25, 2017 participants of this semester's "Services Marketing: Research" seminar visited the Augsburg-located Petershof, a mall with different shops primarily addressing a Russian-speaking clientele, for their final presentations. A main objective of the seminar was to conduct interviews with Russian-German customers and employees in order to get valuable insights into the meaning of such a place for the consumption behavior of the community. As the ultimate ending to an exciting seminar, the students presented their results and showed Alexander Zulauf, manager of the Petershof, how important nostalgia is. They further gave him suggestions on how to strengthen this element in his business.

SMR_Petershof

message of 30.08.2017