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Chair for Value Based Marketing spent two days at the University of Passau for a doctoral colloquium


From October 12 to 13, 2017, our chair met with the Chair of Marketing and Innovation (Prof. Jan Schumann) at the University of Passau for a doctoral colloquium. During this two-day meeting, eight current research projects of the two chairs were presented. The discussions we had during the colloquium and beyond were very fruitful and the feedback was highly valuable.

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message of 16.10.2017