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Nico Friederich successfully completes his dissertation defense


On October 20, 2017, Nico Friederich, doctoral student and team member of the chair, successfully defended his PhD thesis to earn his doctoral degree. The chair congratulates Nico Friederich for this accomplishment! In his dissertation, Nico Friederich investigated spillover effects of celebrity endorser scandals on the sponsor firms’ competitors. Many thanks also to the dissertation committee members Prof. Dr. Lehmann (chairman), Prof. Dr. Paul (1st supervisor), and Prof. Dr. Wagner (2nd supervisor) for their work and highly valuable input.

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message of 02.11.2017