Wirtschaftswissenschaftliche Fakultät


The Süddeutsche Zeitung quotes Prof. Paul and the results of his study on corporate gifts


The results of the study on corporate gifts by Prof. Dr. Paul are taken up in a report on firms’ give-aways recently published in the Süddeutsche Zeitung. The Süddeutsche Zeitung, published in Munich, is one of the largest daily newspapers in Germany. In the article, Prof. Paul is quoted as an expert in the field of corporate gifts and explains key concepts for the effectiveness of corporate gifts, such as reciprocity. The full report can be found here.

message of 15.01.2018