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Final presentation of our master seminar "Services Marketing: Case Studies" at manroland web systems GmbH


The final presentation of our master seminar "Services Marketing: Case Studies" took place on January 23, 2018 at the headquarter of our cooperation partner manroland web systems GmbH. The focus of the seminar was the development of strategies to approach potential new sellers for manroland’s B2B e-commerce platform MARKET-X, a trading platform offering a wide selection of products and services. The students received valuable feedback on their final presentations. They also enjoyed a guided tour through the production facilities of our cooperation partner and obtained interesting information about their printing presses and MARKET-X.

2018-02-08_SMCS_Final-Presentations_Manroland

message of 08.02.2018