Wirtschaftswissenschaftliche Fakultät


Guest speech by Simon Betsch (KMS Team)

Simon Betsch (Managing Partner Strategy) of KMS Team gave an interesting and interactive lecture on branding as part of our master course "Advanced Value Based Marketing" on May 9, 2018. Simon Betsch reflected on the history of branding. Further, he brought interesting cases, which gave students valuable insights into the daily business of one of Germany's largest owner-operated branding agencies, with over 30 years of consulting expertise.


message of 22.05.2018