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Guest talk by Prof. Dr. Alexander Himme (Kühne Logistics University) as part of our master course "Advanced Value Based Marketing"


On May 23, Prof. Alexander Himme gave a guest talk as part of our master course “Advanced Value Based Marketing”. Alexander Himme is Associate Professor of Management Accounting at Kühne Logistics University. He presented his article “The Financial Brand Value Chain: How Brand Investments Contribute to the Financial Health of Firms”, published in the International Journal of Research in Marketing, and talked about work in progress on the drivers of financial brand values. Apart from the talk, Prof. Himme and Prof. Paul took the opportunity to exchange thoughts and ideas on a joint research project.

2018-05-28_Guest Speech_AVBM_Himme

message of 28.05.2018