Wirtschaftswissenschaftliche Fakultät


Julian Strampp (swa) gave insights in successful content marketing as part of our bachelor course "New Media Marketing: Principles"

On May 23, 2018 Julian Strampp from swa gave a guest talk on "Successful Multi-Channel Campaigns - #auxblick" as part of our bachelor course "New Media Marketing: Principles". After a short introduction of the company, which is the third largest local utility provider in Bavaria with around 1.800 employees, Julian Strampp explained the basics of successful content marketing. He then presented the #auxblick campaign, especially focusing on its strategic objectives and the corresponding measures. We were pleased to welcome a former student and student assistant as a guest speaker at one of our courses.


message of 03.06.2018