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Prof. Paul and Markus Gahler attended the 47th EMAC Annual Conference in Glasgow


From May 29 to June 1, 2018, the Chair for Value Based Marketing was represented by Prof. Paul and Markus Gahler at the EMAC 47th Annual Conference, which was hosted by the University of Strathclyde in Glasgow (UK). In a special session on customer journeys and attribution, Markus Gahler presented his research project “Measuring the Customer Experience along the Customer Journey: Development of the CX Scale”. Both enjoyed the breathtaking scenery of Glasgow and used the conference’s forum to exchange ideas on current research projects with known colleagues but also to make new contacts.

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message of 07.06.2018